The city of Marrakech in Morroco has pulled in the A-list crowd for over seven decades now starting with clothes designer Yves St Laurent in the 1960s – who owned a villa there – through to the Beckhams, who holidayed at its Amanjena luxury resort in 2004.
The villas at the Baglioni Marrkech resort are being constructed by global design firm Yoo which Jagger has also designed for elsewhere including in New York, Dubai, the Cotswolds and Manchester and which in the past has also signed up Phillip Starck and Sophie Conran to design interiors.
Jade’s Marrkech properties include four and five bedroom villas between 665m2 and 815m2 which come with secure parking, large gardens, terrace, swimming pool and the interiors, as you might expect, have been given a strong Moroccan flavour by Jagger, who works with her design partner and up-and-coming architect, Tom Bartlett.
The 34-acre resort in which the villas sit includes 72-room boutique hotel, a spa and fitness club, restaurant as well as the villas.
And owners of the Residences, as the resort prefers to call the properties, will get more than just Jagger’s taste in interiors. On tap will be all the services that guests staying at the resort would enjoy so no need to cook despite the villa’s gorgeous kitchens (there’s an in-house cook) or worry about stocking your cupboards (there’s a shopping service), organise excursions (via a travel arranger) or drive anywhere (there will be chauffeurs on tap).
The Baglioni Group, which owns hotels and resorts all over the world including one in London, is banking on Morocco’s much predicted race up the tourist rankings – particularly as Marrkech is its most famous attraction.
In July this year the number of tourists rose by 10 percent compared to the same month last year, and Morocco is fast approaching the ambitious target of 10 million tourist visits a year set by its modernising king, Mohammed VI.