Today we’re very excited, we’re unveiling our new cinema/TV advert that sits at the heart of our new multi-million pound marketing campaign.
The campaign is called ‘Reward’ and focuses on the theme of a home being more than just a roof over one’s head but rather the reward for all the sacrifices one makes to achieve that roof. And in somewhat of a coup, one of the UK’s most renowned actors is the voice behind the ad – can you recognise the voice – let us know in the comments below.
The advert will initially launch in cinemas nationwide on 28th December and will coincide with the first screening of the hotly anticipated film, Life of Pi. It will then be launched onto the small screen in the first week of January.
We hope you like it.